SPORTS MANAGEMENT ADVISORY
We provide our partners with knowledge and insight to resolve significant challenges
Sport carries meaning far beyond the outcome of any single game. It is where nations project pride, where communities find shared purpose, and where individual achievement becomes something millions of people experience together.
But this does not happen by accident. This is achieved through sport management which is the coordination of athletes, events, facilities, human resources, finances, public relations, and much more.
Fontenot & Company partners with leagues, teams, owners, and organizations who are the primary managers of sport to resolve significant challenges. We equip our partners with independent knowledge and insight so that the efforts behind sport matches the meaning it carries, enabling the creation of impactful communities, facilities, and events.
How We Can Help
Event
We evaluate and strengthen how events are planned and delivered, including scheduling, logistics, staffing, safety, and guest experience. We help organizations build repeatable processes so each event runs more reliably than the last. Post-event reviews turn what happened into improvements for the next one.
Operations
We assess how sport organizations are structured and run, including processes, communication, roles, and performance. We identify where execution breaks down and recommend practical changes.
Mergers & Acquisitions
We support leagues, teams, and ownership groups evaluating acquisitions, mergers, expansions, and ownership transitions. Our focus is organizational: structure, fit, and the integration planning needed to make a transaction work. We provide an independent view of what a transaction means for the organization, not only its price.
Venue
We assess how venues are operated and used, including utilization, operating economics, maintenance, and capital planning. We help organizations get more from the facilities they have and make sound decisions about the ones they may need. We also review the arrangements between organizations and the venues they depend on.
Human Resources
We help organizations plan, structure, and develop the people who run them, from front-office and operations staff to coaching and leadership roles. This includes workforce planning, role design, recruitment and retention, and leadership development. We also review how people practices support the organization’s goals.
& More
Sport organizations rarely face a single, isolated problem. Beyond the areas above, we advise on strategy, governance, fan engagement, and other organizational challenges as they arise. If your situation does not fit neatly into a category, we would welcome the conversation.
Leagues and federations
Governance, structure, and operations at the system level, including how a league evaluates and supports its member organizations.
Who We Help
Teams and franchises
Operational, organizational, and people challenges at the club level, from front-office structure to game-day delivery.
Event organizers and showcases
Planning, staffing, and delivery of events, from a single showcase to a full season.
Non-profit and community sport organizations
Right-sized support for mission-driven organizations that expand access to sport, where resources are limited and impact matters most.
Ownership groups and investors
Independent assessment of the organizations they own or are considering, including structure, operations, and readiness for transition.
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Let’s begin the conversation.
Not sure where to start? We’re here to help. Every organization’s strategy is unique, and we want to ensure you have the right one. Reach out with any questions, or if you’re ready to start, schedule a conversation today.