a sports management advisory firm, helping resolve significant challenges within the industry.
We are Fontenot & Company
Sports Management Advisory Firm
We partner with managers of sports leagues, clubs, organizations and events. We provide knowledge and insight to resolve significant challenges.
About Us
Sport carries meaning far beyond the outcome of any single game. It is where nations project pride, where communities find shared purpose, and where individual achievement becomes something millions of people experience together.
But this does not happen by accident. This is achieved through sport management which is the coordination of athletes, events, facilities, human resources, finances, public relations, and much more.
Fontenot & Company partners with leagues, teams, owners, and organizations who are the primary managers of sport to resolve significant challenges. We equip our partners with independent knowledge and insight so that the efforts behind sport matches the meaning it carries, enabling the creation of impactful communities, facilities, and events.
We support sport organizations across five operational areas
WHAT WE DO
OperationsWe assess how sport organizations are structured and run, including processes, communication, roles, and performance. We identify where execution breaks down and recommend practical changes.
Mergers & Acquisitions We support leagues, teams, anc ownership groups evaluating acquisitions, mergers, expansions, and ownership transitions. Our focus is organizational: structure, fit, and the integration planning needed to make a transaction work. We provide an independent view of what a transaction means for the organization, not only its price.
Human ResourcesWe help organizations plan, structure, and develop the people who run them, from front-office and operations staff to coaching and leadership roles. This includes workforce planning, role design, recruitment and retention and leadership development. We also review how people practice support the organization's goals.
VenueWe assess how venues are operated and used, including utilization, operating economics, maintenance, and capital planning. We help organizations get modern from the facilities they have and make sound decisions about the ones they may need. We also review the arrangements between organizations and the venues they depend on.
Events We evaluate and strengthen how events are planned and delivered, including scheduling, logistics, staffing, safety, and guest experience. We help organizations build repeatable processes so each event runs more reliably than the last. Post-event reviews turn what happened into improvements for the next one.
& MoreSport organizations rarely face a single, isolated problem. Beyond the areas above, we advise on strategy, governance, fan engagement, and other organizational challenges. If your situation does not fit neatly into a category, we would welcome the conversation.
We partner with managers of sport
WHO WE HELP
Leagues and federationsTeams and franchisesOwnership groups and InvestorsNon-profit and community sport organizationsEvent and showcase organizersWe’re conducting research, subscribe to our for new insights coming soon.
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